Sales Intelligence Market Set to Reach USD 4.59 Billion by 2030. This robust expansion is driven by factors such as the infusion of Artificial Intelligence (AI) and Machine Learning (ML) capabilities to streamline pre-sales processes and the increasing use of company technographics to identify buying intent and enhance prospecting.
Sales intelligence is proving to be a game-changer for businesses seeking to improve lead generation and enhance sales processes, ultimately boosting their sales.
In 2022, the Sales Intelligence Market was valued at USD 2.12 billion, and it is expected to reach USD 4.59 billion by 2030, with a steady growth rate of 10.11% over the forecast period from 2023 to 2030. Sales intelligence is all about harnessing the power of data and software to assist sales teams in generating leads, creating ideal customer profiles, and managing data quality. This technology helps companies leverage both internal and external data to increase sales and improve sales processes, resulting in higher quality and more plentiful sales leads. Marketing and sales executives rely on this software to craft and implement sales strategies based on their data, combined with external information stored in their CRM software.
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Major Key Players Included in the Report are:
- Clearbit
- Demanndbase Inc
- Dun & Bradstreet Corporation
- Data Axle
- HG Insights
- Inside View
- Oracle Corporation
- ZoomInfo Technologies LLC
- Zoho Corporation
- LinkedIn Corporation
- Others
Key Growth Drivers in the Sales Intelligence Market
The growth of the global sales intelligence market is primarily driven by the rapid adoption of advanced solutions for enhanced customer targeting, an upsurge in demand for content optimization and data enrichment tools, as well as the increasing adoption of advanced technologies by small-scale industries. The burgeoning opportunities in research and development are also contributing to the sector’s growth.
Sales Intelligence Market Segmental Analysis
By Components
The Sales Intelligence Market comprises two main components: software and services. Software is estimated to hold a larger market share during the forecast period, primarily due to its integration capabilities with existing systems such as Customer Relationship Management (CRM) and marketing platforms. This integration enables quality data enrichment and provides multiple deployment options. Advanced features of sales intelligence software, including lead management, data management, analytics, reporting, messaging, and alerting, are fueling the demand for this technology.
By Application
The lead management segment is leading the market, accounting for more than 31% of the revenue share. The high adoption of AI platforms for lead generation and business expansion, exemplified by platforms like LinkedIn Sales Navigator, is contributing significantly to this segment’s success. LinkedIn Sales Navigator, a cloud-based sales intelligence platform, is widely used by large enterprises and SMEs for lead management. It offers advanced lead search and recommendations based on saved leads and provides real-time insights on leads and accounts.
Market Segmentation and Sub-Segmentation Included Are:
On The Basis of Component:
- Software
- Services
On The Basis of Deployment Model:
- On-Premises
- Cloud
On The Basis of Enterprise Size:
- Large Enterprises
- SMEs
On The Basis of Application:
- Lead Management
- Data Management
- Analytics & Reporting
- Others
On The Basis of Industry Verticals:
- BFSI
- IT & Telecom
- Retail & E-Commerce
- Healthcare
- Media & Entertainment
- Others
Regional Analysis
North America currently dominates the market, accounting for 46% of global revenue, thanks to a substantial number of sales intelligence vendors, including tech giants and start-ups. These companies are developing sales intelligence platforms for various industries. The Asia Pacific region is poised to witness significant growth due to increased investments in sales intelligence by FinTech companies.
Key Takeaways
Sales intelligence solutions are revolutionizing lead procurement by automating the collection of relevant lead information and data storage. These technologies also facilitate the creation of personalized and targeted content to nurture leads.
In 2021, large enterprises dominated the market, driven by escalating data deterioration rates and intense competition in various industries. Large firms benefit from a higher level of technical expertise, enabling the use of sales intelligence products to shorten sales cycles and boost sales productivity. Over the projection period, the SME category is expected to exhibit substantial growth, driven by the widespread adoption of digital solutions across industries.
Recent Developments
In January 2021, HG Insights introduced a new market intelligence product designed to help B2B companies enhance their Go-To market performance.
In November 2020, InsideView, a leader in B2B data and intelligence, launched a browser extension that simplifies access to phone numbers and email addresses in prospecting workflows, providing valuable tools for sales professionals.
For more comprehensive insights into the Sales Intelligence Market, refer to SNS Insider’s detailed research report.
Table of Contents – Major Key Points
- Introduction
- Research Methodology
- Market Dynamics
- Impact Analysis
- COVID-19 Impact Analysis
- Impact of Ukraine- Russia war
- Impact of ongoing Recession on Major Economies
- Value Chain Analysis
- Porter’s 5 Forces Model
- PEST Analysis
- Sales Intelligence Market Segmentation, by Component
- Sales Intelligence Market Segmentation, by Deployment Type
- Sales Intelligence Market Segmentation, by Organization Size
- Sales Intelligence Market Segmentation, by Application
- Sales Intelligence Market Segmentation, by Industry Vertical
- Regional Analysis
- Company Profiles
- Competitive Landscape
- Conclusion