According, to SNS Insider the demand for Automotive Noise, Vibration, and Harshness (NVH) materials continues to surge as modern drivers seek a harmonious and serene driving experience. In an era where electric and hybrid vehicles have ushered in a new age of quieter propulsion, the subtle nuances of NVH have gained prominence.
Market Scope:
The Automotive Noise, Vibration, and Harshness (NVH) Materials Market is an innovative sector poised to transform the driving experience. These cutting-edge materials are engineered to minimize noise, dampen vibrations, and enhance comfort in vehicles, revolutionizing the automotive industry. As consumers increasingly seek quieter, smoother, and more enjoyable rides, NVH materials play a pivotal role in achieving these aspirations. From advanced sound-deadening materials to intelligent dampening solutions, the Automotive NVH Materials market promises to redefine the way we perceive and interact with our vehicles, making every journey a more tranquil and refined experience.
Key Companies
Lanxess AG (Germany), Henkel AG & Co. KGaA (Germany), Wolverine Advanced Materials, LLC (US), Borgers AG (Germany), DuPont (US), Eastman Chemical Company (US)BASF SE (Germany), The Dow Chemical Company (US), 3M Company (US), ElringKlinger AG (Germany), Huntsman Corporation (US), Sumitomo Riko Co. Ltd (Japan), Covestro AG (Germany), Celanese Corporation US), and Huntsman Corporation (US) are some of the major key companies in the automotive NVH materials market.
Opportunity Analysis
More stringent laws governing vehicle noise emissions are being put into effect by governments worldwide. This is a reaction to the growing worries about how noise pollution affects the environment and public health. In the upcoming years, there will probably be a greater demand for automotive NVH materials due to these stricter regulations. New and inventive NVH materials are continuously being developed by material suppliers. These materials are intended to lessen harshness, vibration, and noise more successfully. The market for automotive NVH materials is anticipated to see new growth prospects as a result of the development of these new materials.
Segmentation Analysis
With more than 25% of the market share in 2023, the engine compartment is the largest application segment for automotive NVH materials. This is because the engine produces a lot of noise and vibration. Another significant application category with more than 20% of the market is wheel arches. To enhance the ride for passengers, it is crucial to insulate wheel arches because they are subject to environmental factors like tire and road noise. A few more significant application segments are the doors, dashboard, roof, floor, firewall, and seats.
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Regional Analysis
The APAC is the largest market for NVH market, the dominance of 40% share isa accounted by the global sales in the major countries of APAC region. This is a result of both the region’s automobile industry’s explosive growth and the rising demand for high-end cars. The Asia Pacific region comprises China, India, Japan, and South Korea as its principal markets.
Key Takeaways:
- Automotive NVH materials are crucial for enhancing cars’ general drivability and comfort during the ride.
- The levels of noise, vibration, and harshness (NVH) in automobiles are managed by NVH materials.
- Numerous automotive parts, including engines, exhaust systems, chassis, and interiors, use NVH materials.
- The development of novel and inventive NVH materials is being propelled by the increasing need for lightweight and fuel-efficient automobiles.
- The market for automotive NVH materials is anticipated to expand rapidly in the upcoming years as a result of growing urbanization, rising disposable incomes, and tighter government laws governing car noise emissions.
Recent Development
- BASF SE:A brand-new Cellasto material from BASF was introduced in 2022 with the express purpose of lessening vibration and noise from electric motors and powertrains. Compared to conventional Cellasto materials, this material is made of a new kind of polyurethane that is more resilient and heat-resistant.
- Huntsman Corporation: Huntsman declared in 2022 that a new automotive NVH research and development facility would be located in Detroit, Michigan. The centre’s primary goal is to create fresh, cutting-edge NVH solutions for electric cars and other cutting-edge automotive technologies.
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