The Growing Demand for Customized eLearning Solutions and Government Initiatives Fueling the Adaptive Learning Market
The SNS Insider report reveals that the Adaptive Learning Market, valued at USD 2.78 billion in 2022, is poised to reach a substantial market size of USD 11 billion by 2030. Anticipated to grow at a CAGR of 18.72% from 2023 to 2030, this surge is attributed to the increasing demand for eLearning solutions, personalized learning, and government initiatives promoting adaptive learning solutions.
Market Report Scope:
The transformative impact of cutting-edge technologies, including artificial intelligence, machine learning, data science, and adaptive learning, on the digital education industry. With the advent of ubiquitous computing, educational systems are increasingly adopting adaptive techniques in both instructional and assessment programs. The report focuses on how adaptive learning ensures outcome-driven and cost-effective approaches, simplifying tailored training material for learners. As a result, educational and corporate institutes are embedding adaptive learning tools into online training modules, reflecting a paradigm shift in education methods towards personalized, efficient, and technologically advanced approaches.
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Major Key Players Included in the Report are:
- McGraw-Hill
- Pearson
- Curriculum Associates
- Wiley
- I station
- Area9 Lyceum
- ScootPad
- Cog Books
- VitalSource
- DreamBox
- Impelsys
- Mathspace
- Fulcrum Labs
- Knowre
- Follett
- Imagine Learning
- Cerego
- Realizeit
- K11
- Houghton Mifflin Harcourt
- Others
Market Analysis:
The Adaptive Learning Market experiences robust growth driven by the increasing adoption of adaptive learning software in educational institutions. Demand for customized learning processes, catering to individual learner preferences and pacing, fuels market expansion. Government initiatives promoting innovative education methods contribute to widespread adoption. Security concerns drive the dominance of on-premise solutions, while cloud-based alternatives offer flexibility at a lower cost. The academic segment, comprising schools, colleges, universities, and private tutorials, leads in market share, leveraging adaptive learning platforms for streamlined education processes. The market reflects a dynamic landscape, with customization, security, and regional initiatives shaping its trajectory.
Segment Analysis:
The cloud segment is expected to witness the highest CAGR, offering flexibility and customization at a lower cost. On-premise solutions dominate the market share due to security concerns, as the data is stored on in-house infrastructure, ensuring control and privacy. The academic segment is projected to hold a higher share, driven by schools, colleges, universities, and private tutorials leveraging adaptive learning platforms for streamlined education processes and increased popularity among the younger generation.
Market Segmentation and Sub-Segmentation Included Are:
By Component type
- Platform
- Services
By Deployment
- On-premise
- Cloud
ByApplication
- Ed-tech Companies
- Educational Institutes
By End-User:
- Academic
- K12
- Higher Education
- Enterprise
- SME
- Large enterprise
Key Regional Development:
North America is expected to lead the market, driven by partnerships and collaborations among digital education vendors and institutes. In Asia Pacific, government initiatives to enhance digital infrastructure in the education sector contribute to the region’s rapid growth in the adaptive learning software market.
Key Takeaways:
- Security and Flexibility: On-premise solutions dominate due to security concerns, while cloud-based solutions offer flexibility, contributing to the market’s diverse landscape.
- Regional Dynamics: North America leads through partnerships, while Asia Pacific’s focus on digital infrastructure fuels its position as the fastest-growing region.
Recent Developments:
- In February 2020, McGraw-Hill collaborated with Proctorio for remote proctoring and browser locking capabilities in its Connect Digital Learning Platform, starting from Fall 2020.
- Pearson’s acquisition of Smart Sparrow for USD 25 million in January 2020 enhances its capabilities in the adaptive learning market, catalyzing the growth of Pearson’s Global Learning Programme.
Table of Contents – Major Key Points
- Introduction
- Research Methodology
- Market Dynamics
- Impact Analysis
- COVID-19 Impact Analysis
- Impact of Ukraine- Russia war
- Impact of ongoing Recession on Major Economies
- Value Chain Analysis
- Porter’s 5 Forces Model
- PEST Analysis
- Adaptive Learning Market Segmentation, by Component
- Adaptive Learning Market Segmentation, by Deployment Mode
- Adaptive Learning Market Segmentation, by Application
- Adaptive Learning Market Segmentation, By End User
- Regional Analysis
- Company Profiles
- Competitive Landscape
- Conclusion