Bubble wrap refers to the transparent plastic material used to wrap items to protect them from damage. This material is commonly used as protective packaging consisting of a double-layer polyethylene film. They are usually made of materials such as low-density polyethylene, high-density polyethylene, and linear low-density polyethylene.
One of the main drivers for the growth of the bubble wrap market is the increase in online shopping globally. Increasing innovation and improvement in bubble wrap by manufacturers and growing concern among e-commerce players about product safety are driving the growth of the market. An increase in mergers and acquisitions to meet new demand and create awareness of the benefits of online shopping, such as faster shipping, easier return policies, and free shipping , is affecting the market more. In addition, increasing knowledge about preventive packaging, raising awareness, changing consumer preferences and more and more online electronic models are positively affecting the bubble wrap market. In addition, the launch of temperature-controlled bubble wrap and high-quality bubble wrap presents profitable opportunities for market participants during the forecast period.
As the retail market grows, both online and in physical stores, the need for protective packaging solutions like bubble wrap increases. This demand is driven by the need to protect products during transit, improve visual appeal on shelves, and ensure product quality upon delivery. As consumer preferences shift to convenient, ready-to-use products, effective packaging becomes essential to maintaining brand reputation and customer satisfaction. This element highlights the importance of bubble wrap in maintaining product integrity and supporting the dynamic retail landscape.
On the other hand, the availability of alternative packaging such as foam packaging and recycled paper, which is relatively cost-effective and environmentally friendly, is expected to hinder the growth of the market. The bubble wrap market is expected to be challenged during a forecast period due to environmental concerns.
Russian Ukrainian ceramics have had a negative impact on the world market. The European region has been hit hard by the conflict. The main reason is due to high oil and energy prices. Oil price increased to 112 USD/barrel. The raw material needed to produce plastic is petroleum. But rising prices have reduced overall production, which has affected the sustainability goals of large companies. For this reason, companies have turned to traditional packaging methods to reduce costs. Protective packaging is expensive compared to traditional packaging methods. The decrease in import and export turnover of electronics and automobiles compared to previous years also affected the market. Sanctions on Russia’s financial and transport sectors are also hindering exports to the country. In addition, more than a thousand international companies have ceased doing business in Russia. The majority of Russian imports from East Asia are technological products, such as machinery, equipment and related parts. East Asian countries also play an important role in supplying technological products to Russia. They account for about 40% of Russia’s machinery and vehicle imports, nearly 60% of its ship imports, and 70% of its electrical equipment. Energy products account for about 65% of total EU imports from Russia. 30% of EU oil imports and 40% of total gas imports come from Russia. In Estonia, Poland, Slovakia and Finland, more than 70% of their oil imports come from Russia.
The factors mentioned above are likely to affect the overall market as they are associated with the market growth. As mentioned above the increased prices of raw materials and the effect on end user industries are affecting the growth on the overall market growth.
Along with the impact of Russia Ukraine war SNS Insider has also provided the research insights about the on-going recession impact on the overall market.
The impact is that: Due to the economic downturn in the United States and Europe, volatility in commodity prices affected activity, but not year-over-year activity. Output fell 2.1% by the end of 2022, a level that companies will overcome in a few months.
Due to the economic downturn, the demand for the personal care & automotive industry decreases, which can lead to a 7% drop in sales, which will affect bubble wrap packaging. The market is segmented on the basis of the region into, North America, Asia Pacific, MEA, Latin America and Europe. Based on the research it was found that, Asia-Pacific holds the largest market share in bubble wrap. This is due to the presence of economies like India and China as manufacturing hubs. There is a booming e-commerce industry in this region which is driving the growth of the market. North America is the second growing market, driven by strong demand for packaged goods. There is also the penetration of many e-commerce businesses in this area which is helping the growth of the market. The US market holds the largest share in this region, followed by Canada and Mexico. The European bubble wrap market is the third largest in terms of turnover. There is strong demand for sustainable packaging and bubble films are dominating the market in this region. Germany dominates the market, followed by the UK, which is experiencing the fastest growth.
Some of the major players in the Bubble Wrap Packaging market are Sealed Air Corporation, Barton Jones Packaging Limited, Pregis Corporation, Smurfit Kappa, IVEX Protective Packaging Inc, Jiffy Packaging Co, Veritiv Corporation, Automated Packaging Systems.
The industry goes under many trends and developments, since the Bubble wrap packaging is todays need, the advancements in this industry gives boost to the market. Some major advancements happened which we would like to share are:
To help businesses meet the UK and European Union’s 30% recycled content target, Sealed Air has launched a new range of protective packaging using its BUBBLE WRAP branding. Along with other sustainability goals, by 2025 in all plastic packaging.
Ranpak Holdings Corp
a global leader in plastic-based packaging solutions, announced the launch of the Geami MS Mini packaging system in North America, a sustainable, biodegradable alternative. Ecological, recyclable and plastic-free for traditional plastic bubble films. ecommerce. and industrial supply chains.